What does it take to become the leading e-commerce platform in an entire country? According to the Gambia Competition and Consumer Commission (GCC) Digital Market Study, the answer is clear. 1Bena remained The Gambia’s largest e-commerce platform, holding an impressive 93.2% market share in 2022 and 91.6% in 2023 based on customer base. These figures confirm that 1Bena continues to…
