What does it take to become the leading e-commerce platform in an entire country?
According to the Gambia Competition and Consumer Commission (GCC) Digital Market Study, the answer is clear. 1Bena remained The Gambia’s largest e-commerce platform, holding an impressive 93.2% market share in 2022 and 91.6% in 2023 based on customer base. These figures confirm that 1Bena continues to be the country’s leading digital marketplace despite increased competition.
This achievement is more than a numberā€”it reflects the trust that thousands of customers, merchants, delivery riders, and drivers place in 1Bena every day.
As The Gambia embraces digital transformation, the way people shop, order food, access healthcare, and travel is changing rapidly. More consumers are choosing the convenience of ordering through their smartphones instead of visiting multiple shops or restaurants. At the same time, local businesses are looking for new ways to reach customers and grow in an increasingly digital economy.
The GCC Digital Market Study also highlights the rapid growth of digital payments. In 2023, Wave accounted for 44.9% of digital wallet transactions, while Afrimoney held 41.2%, together representing more than 86% of the market. This strong adoption of digital payments is helping accelerate e-commerce across The Gambia and creating new opportunities for businesses and consumers alike.
At 1Bena, we are proud to be helping shape this future.
Our platform brings together restaurants, supermarkets, pharmacies, retailers, delivery riders, drivers, and customers in one easy-to-use app. Whether you’re ordering breakfast before work, groceries for your family, medicine from a pharmacy, sending a gift, shopping online, or booking a ride, 1Bena makes everyday life simpler, faster, and more convenient.
Every order placed through 1Bena also supports Gambian businesses. Restaurants receive more orders, supermarkets reach more families, pharmacies serve more customers, and delivery riders and drivers earn more income. Together, we are building a stronger digital economy that benefits everyone.
While we are proud to be recognised as the country’s leading e-commerce platform, we believe our work has only just begun. We continue to invest in technology, customer experience, merchant success, and reliable delivery services so that more people across The Gambia can enjoy safe, convenient, and affordable digital services.
Our vision is simple: to become the everyday app for every Gambian household and business.
Thank you to every customer, merchant, driver, rider, and partner who has been part of this journey. Your trust inspires us to keep improving every single day.
The future of commerce in The Gambia is digital, and 1Bena is proud to help lead that future.
Read the GCC Digital Market Study:
https://gcc.gm/wp-content/uploads/2025/03/DRAFT-Digital-Market-Study-Report-final-FOR-VALIDATION1.pdf
Visit: www.1bena.com
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