Mama Kadi ran the best benechin stall in the neighbourhood. The smell of her cooking could make the whole street hungry, but her small corner meant a small reach. Every evening, as she packed up her pots, she worried if she had sold enough to restock rice, fish and fresh vegetables for tomorrow.
Then she partnered with 1Bena.
Suddenly, her food wasn’t just for the people passing by. With one small smartphone and one 1Bena menu, her benechin was now available across the city. Orders started coming from places she had never delivered to before.
On the other side of town, Lamin, 22, was the smiling face on the bike. Before 1Bena, finding steady work was a struggle – short gigs, long days, and little to show for it. With his black and yellow delivery bag and a second-hand motorbike, things began to change. Every order meant fuel in his tank, credit on his phone, and support for his family at home.
A notification pops up on Lamin’s phone: An order for four plates of Mama Kadi’s special benechin.
He rides to her stall, where steam rises from the pot and the aroma fills the bright yellow 1Bena delivery bag. Lamin speeds through familiar Banjul and Serrekunda streets, past corner shops, children playing, and evening traffic, until he stops at an office door.
Inside, Fatou, a busy professional, has just finished a long day. She misses the taste of home but has no time to cook. When she opens the door, the smell of Mama Kadi’s food fills the room. In that simple moment, three lives are connected.
Fatou gets a hot, delicious, locally made meal.
Lamin earns his income with dignity and independence.
Mama Kadi grows her small business beyond her street, one order at a time.
It’s more than just a delivery.
It’s a circle of local support, powered by Gambians, for Gambians.
That is the 1Bena promise: Empowering Local, Enriching Lives.
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