Imagine needing breakfast before work, groceries for your family, medicine from a pharmacy, or a ride across townā€”all without leaving your home. Not long ago, this would have meant visiting several different places, making multiple phone calls, or spending valuable time travelling across town. Today, that is changing. Across The Gambia, digital commerce is transforming everyday life. More people are…
What does it take to become the leading e-commerce platform in an entire country? According to the Gambia Competition and Consumer Commission (GCC) Digital Market Study, the answer is clear. 1Bena remained The Gambia’s largest e-commerce platform, holding an impressive 93.2% market share in 2022 and 91.6% in 2023 based on customer base. These figures confirm that 1Bena continues to…
Mama Kadi ran the best benechin stall in the neighbourhood. The smell of her cooking could make the whole street hungry, but her small corner meant a small reach. Every evening, as she packed up her pots, she worried if she had sold enough to restock rice, fish and fresh vegetables for tomorrow. Then she partnered with 1Bena. Suddenly, her…
Empowering Your Business, Connecting You to More Are you ready to take your business to new heights? 1Bena is The Gambiaā€™s fastest-growing digital marketplace, and weā€™re inviting ambitious company owners like you to join our vibrant community of partners! Imagine your products and services reaching thousands of eager customers every dayā€”without the hassle. With 1Bena, you get instant access to…
You may currently find it difficult to go to shops or markets to buy or sell any product.Ā However, if you are looking for ways toĀ sell or buyĀ any product without going anywhere, an e-commerce website is an effective way forward for you.
Online shopping is increasing year on year and it is expected to haveĀ 300 million online shoppers in 2023.