Imagine needing breakfast before work, groceries for your family, medicine from a pharmacy, or a ride across town—all without leaving your home. Not long ago, this would have meant visiting several different places, making multiple phone calls, or spending valuable time travelling across town. Today, that is changing. Across The Gambia, digital commerce is transforming everyday life. More people are…
What does it take to become the leading e-commerce platform in an entire country? According to the Gambia Competition and Consumer Commission (GCC) Digital Market Study, the answer is clear. 1Bena remained The Gambia’s largest e-commerce platform, holding an impressive 93.2% market share in 2022 and 91.6% in 2023 based on customer base. These figures confirm that 1Bena continues to…
Mama Kadi ran the best benechin stall in the neighbourhood. The smell of her cooking could make the whole street hungry, but her small corner meant a small reach. Every evening, as she packed up her pots, she worried if she had sold enough to restock rice, fish and fresh vegetables for tomorrow. Then she partnered with 1Bena. Suddenly, her…
At 1Bena, innovation is at the heart of everything we do. For me, true innovation isn’t just about technology—it’s about making life better for every customer, every partner, and every community we serve. From the very beginning, I envisioned 1Bena as a platform to connect people, empower local businesses, and create opportunities across The Gambia. Our journey has always been…
Revolutionizing the Online and ecommerce Industry we take extreme pride when we say that we are Gambia’s first online taxi service. This is a brainchild of our honorable and visionary company owner Mr. Sulayman Njie. This idea came into existence in April 2021. Since then we have made up a lot of development and we strive to do even more.