Imagine needing breakfast before work, groceries for your family, medicine from a pharmacy, or a ride across town—all without leaving your home.
Not long ago, this would have meant visiting several different places, making multiple phone calls, or spending valuable time travelling across town.
Today, that is changing.
Across The Gambia, digital commerce is transforming everyday life. More people are using smartphones, digital payments, and online services to shop, order food, and access essential services with greater speed and convenience. This transformation is not just about technology—it is about giving people back their time, helping local businesses grow, and making everyday life simpler.
This is exactly why 1Bena was created.
Built in The Gambia for The Gambia, 1Bena brings together restaurants, supermarkets, pharmacies, retailers, delivery riders, and drivers into one easy-to-use platform. Instead of searching in multiple places, customers can order meals, groceries, pharmacy products, gifts, and many other everyday essentials through one app.
Every order represents something bigger than convenience.
It helps a local restaurant serve another customer. It helps a supermarket reach more families. It helps a pharmacy deliver essential medicine. It creates income for delivery riders and drivers. Most importantly, it helps build a stronger digital economy for The Gambia.
This impact is reflected in independent research.
According to the Gambia Competition and Consumer Protection Commission (GCCPC) Digital Market Study, 1Bena remained The Gambia’s leading e-commerce platform, holding 93.2% market share in 2022 and 91.6% in 2023 based on customer base. These figures demonstrate the trust that customers and businesses have placed in 1Bena while the country’s digital economy continues to grow.
The same study highlights another important trend. As smartphone usage, internet access, digital payments, and online services continue to expand, digital commerce is becoming an increasingly important part of everyday life in The Gambia.
At 1Bena, we believe this is only the beginning.
Our vision is not simply to deliver food or shopping. Our vision is to make everyday life easier for every Gambian while helping local businesses reach more customers, supporting entrepreneurs, creating jobs, and contributing to a stronger digital economy.
Innovation never stands still, and neither do we.
Every new merchant, every new customer, every new rider, and every successful delivery brings us one step closer to a future where everything people need is available through one trusted platform.
The future of shopping in The Gambia is no longer something to imagine.
It is already here.
And together, we are building it.
Experience The Gambia’s leading e-commerce platform today.
Source:
Gambia Competition and Consumer Protection Commission (GCCPC). Digital Market Study Report (2025).
https://gcc.gm/wp-content/uploads/2025/03/DRAFT-Digital-Market-Study-Report-final-FOR-VALIDATION1.pdf
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